Project Info

Case Study


Cinnamon is an age old spice derived from the inner bark of several species of the Cinnamomum genus tree family. Cinnamon is harvested as thin, pale brown to tan coloured strips, rolled one inside another. Cinnamon is called “Dhalchini” in Hindi. Casual buyers often gets misled into buying Cassia(native to China) instead of the finest quality Ceylon Cinnamon(native to Sri Lanka), because of their similarity in appearance. Babas Natural Basket Cinnamon powder is made from organically harvested Ceylon cinnamon strips, grown in the moist, cool plantations of The Western Ghats. Processing techniques are done entirely by state of the art machines, untouched by human hand, which makes a world of difference in quality. Babas Cinnamon powder is quite distinguishable from those regular supermarket brand of Cassia powder due to its lighter colour and much finer powder. The profound aroma and exotic taste makes cinnamon powder a pivotal ingredient in preparing rolls, cream cakes, fruit desserts, rice puddings, curries, biriyani, spice tea, spiced beverages and many other sweet and savory dishes across the globe. It’s historically been popular for its notable medicinal properties and health benefits. Used mainly as a medicinal additive, it is commonly used in remedies related to respiratory, digestive and gynecological illness. Cinnamon water is fast becoming a popular ‘wonder drink’ backed by several health experts for its numerous healing properties. Cinnamon is an exceptional spice, equally combining both health and taste


  • Made by grounding finest quality, farm fresh Ceylon cinnamon, grown organically from the fertile plantations of Western Ghats ·
  • Organically processed using state of the art machines to retain maximum aroma and flavour of natural cinnamon ·
  • Always store in airtight containers to retain its freshness and aroma.
  • One of the most delicious and healthiest spice on the planet ·
  • Ceylon cinnamon or ‘true’ cinnamon contains considerably less amount of a certain compound called ‘coumarin’, which consumed in large doses can cause dangerous side effects ·
  • Rich in Cinnamaldehyde which is responsible for most of its health benefits. It’s shown to effectively treat fungal infections in our respiratory tracts ·
  • Loaded with polyphenol and proanthocyanidins anti-oxidants that helps combat free radicals in the body, which are the major cause of cell damage and degenerative conditions and visible signs of aging ·
  • A powerful anti-diabetic agent and reduces insulin resistance. The two way benefit is achieved by a) Slowing down glucose break down by interfering with digestive enzymes and b) a compound in cinnamon that mimics insulin accelerates the uptake of glucose into the cells by increasing insulin sensitivity ·
  • Cinnamon infused water is considered a ‘healing’ drink, beneficial in reducing effects of certain medical conditions like ·  PCOS(Polycystic ovary condition)
     Menstrual cramps
     Respiratory infections
     Arthritic inflammations
  • Tests on non-human subjects shows promising results in treatment of neurological degenerative conditions like Alzheimer’s disease and Parkinson’s disease
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