WHOLE WHEAT

Rice Bran– The next big super food Rice Bran is a major byproduct obtained after rice milling process. Commonly discarded as animal feed or just waste for long, rice bran is grabbing huge attention from researchers because of its exceptional nutritional profile and wide availability. Babas Natural Basket rice bran is obtained from rice paddy grown and harvested in the moist, fertile paddy fields of Wayanad and Palakkad, strictly using organic techniques of farming. Each step of processing is carried out by state of the art machines, untouched by human hand. From carbohydrates, fats, proteins and dietary fiber, one serving of rice bran can provide a considerable portion of daily essential nutrients required by an individual. Rice bran as a food ingredient could deliver more than 400 individual compounds when consumed and it is likely that many of them function in a teamwork manner to deliver exemplary health benefits. Due to its beneficial nutritive and therapeutic effects, it can be incorporated into functional foods. The nutritional composition of rice bran shows the presence of several compounds which possesses significant anti-oxidant activity to prevent chronic diseases. The incorporation of dietary fiber into functional food has reported to decrease the risk of coronary heart disease, reduction of blood cholesterol levels and improvement of insulin sensitivity. Despite its evident nutritional and therapeutic value, rice bran is still underutilized. It is time to consider rice bran as a major source of bioactive components and incorporating bran based components in certain food based approaches that can mitigate lifestyle related disorders. Rice bran is indeed the new super food or functional food

• Organic rice bran obtained from rice paddy grown and harvested in the moist, fertile paddy fields of Wayanad and Palakkad, strictly using organic techniques of farming.
• Processed using state of the art machines to seal in the natural goodness of organic rice bran
• Rice bran can deliver more than half of a person’s daily requirements of daily proteins and important vitamins such as thiamine, niacin, vitamin B6 and essential fatty acids in a single serving
• It’s a great source of fiber, which aids in proper digestion. It promotes a feeling of fullness without over eating, thus making it ideal for people looking to lose weight. (Note: Excessive intake may cause bloating and gas in certain individuals)
• Particularly beneficial for people with :1. High cholesterol as it helps in improving plasma lipid profiles and reducing tri glyceride concentration
  2.High blood sugar as it’s a natural source of phytosterols, which also helps with prostate health and cholesterol metabolism
• Its high antioxidant content helps in combating degenerative conditions, thus boosting immunity, regulating heart health and reduce signs of aging
• It’s loaded with specific antioxidants, Vitamin E complex and other nutrients that helps fight the effects of aging
• According to experimental studies, rice bran contains phytonutrients such as
  inositol, rice oil, ferulic acid, gammaoryzanol, plant sterols and others, that can benefit people with conditions including fatty liver, certain kidney stones and heart disease
• Researches are being conducted to study more about its antiinflammatory, anti microbial and antihypertensive properties