Wheat powder

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Case Study

Wheat powder

Wheat is a major staple in many parts of India and is counted amongst one of the world’s healthiest whole grains. Whole wheat powder (flour) is a basic ingredient used in a huge variety of dishes, which is made by grinding whole wheat grains known as wheat berry, to varying degrees according to the kind of usage. Whole wheat powder is commonly called ‘Atta’ all across India. Wheat powder is classified into many varieties depending on the percentage of protein component in them, known as gluten. The more refined the flour, the lesser will be its gluten (protein) content. Whole wheat powder which is slightly dark in colour, contains more nutrients and carbohydrates as compared to the more refined, white flour(maida), primarily used in baking. Babas Natural Basket wheat powder is made from top quality whole grain wheat berries, which includes the protein/vitamin rich ‘germ’ and ‘endosperm‘ and the fiber rich ‘bran’. Wheat is grown and harvested in the cool, fertile plains of Wayanad, Kerala. The whole grain wheat is processed using state of the art machines, untouched by human hand, thus sealing in the natural freshness and nutrients. Wheat powder is mostly used for preparing flat beards like chapatti, roti, naan, puri, wheat bread, Indian sweets, pastries, biscuits and cakes to name a few. Wheat powder is also mixed with other cereal powders to boost its nutritional value and add texture. Apart from its culinary uses, wheat powder has proven health benefits related to it. From helping with weight loss to reducing the risk of diabetes, health benefits of wheat powder are numerous. Always choose certified brands for your daily needs as food safety is still a topic of major concern in a massive consumer oriented market like India. Beyond all these positives and concerns, wheat powder is still the most viable choice for a healthy whole grain powder


  • Made by grinding whole grain (germ, bran and endosperm) wheat berries, cultivated and harvested in the fertile plains of Wayanad, Kerala ·
  • Processed by state of the art machines, untouched by human hand, to seal in the freshness and nutrients ·
  • Rich in essential nutrients like carbohydrates, protein(gluten), fiber, vitamins, iron, magnesium, niacin and zinc ·
  • Natural way to reduce weight. High content of Arabinoxylan(type of insoluble fiber), helps in speeding up the digestive process by stimulating enzymes and feeding gut bacteria. It promotes a feeling of fullness and so prevents overeating ·
  • High magnesium content is very helpful in preventing type 2 diabetes. Magnesium acts as a catalyst for a lot of enzymes that effects the way the body utilizes insulin and secretes glucose, thereby regulating blood sugar levels ·
  • Major source of gluten, a controversial protein. Metabolism of gluten releases more energy than most of the gluten free grains like rice *Gluten should be avoided by those suffering from celiac disease and gluten sensitivity ·
  • Can help prevent gallstones in women caused by excessive secretion of bile acids. The insoluble fiber present in wheat ensures better digestion thereby requiring lesser amount of bile acid ·
  • May help protect against breast cancer and coronary heart disease because of the presence of a plant liganans called enterolactone, which regulates the flow of estrogen hormone by occupying hormone receptors in the body. It is also known to decrease the risk of coronary heart disorders ·
  • Reducing the risk of heart attack, effective against inflammation, reducing postmenopausal symptoms are some of the other benefits associated with whole wheat powder but requires more scientific research
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