Rice has the status of being the most consumed staple food around the world for centuries. Since rice is consumed regularly by a large proportion of the world’s human population, it has become the most important grain with regard to human nutrition and caloric intake, providing more than one-fifth of the calories consumed worldwide by humans. A staple in many Asian cultures, the love for rice can be best described by the Japanese saying, ‘A meal without rice is no meal’ . Babas Natural Basket offers you the best quality organic varieties of rice, from the fertile, lush, organic paddy plantations of The Western Ghats – the hotspot of biodiversity. The raw materials are procured directly from small and marginal farmers of Zero Budget Natural and Organic Farmers (ZBNF) consortium from the Western Ghats of Kerala, cultivated with controlled organic farming practices ensuring superior quality.